The
existing theories of business negotiation were originally formed in European
and American countries. Most of the textbooks about business negotiation are
mostly explanations and case descriptions of negotiation strategies,
negotiation skills, negotiation pressure, etc., and their understanding and
cases are mostly from the western world, with a westernized way of thinking. In
China, we can't say that these theories are inappropriate and not suitable for the
modern days, but the very unique social customs, business etiquettes and other characters
in China further enriched the theories of business negotiation and connections.
Some basic ideas are summarized as below.
I. Don't be
Confined to the Business Itself
Business
negotiations are mostly about the business activities between the customers and
suppliers, such as the establishment of sales contracts, arrangements for
mutual cooperation, business transactions and so on. Therefore, in the western
concept, business is business, work is work, human is human, and life is life.
These are no intersection, they will never talk about business negotiations
family, talk about life. And this is the first characteristic of Chinese-style
business negotiation: besides poetry, we should learn how to make poems, not
just poetics, but also how to master profound knowledge and participate in
social practice. Business negotiations, not only business negotiations, but
also the integration of human and life. A foreign trade enterprise in Hangzhou
had a business talk with a customer about cotton-polyester cloth. The two sides
refused to let up on the price and held each other at loggerhead. This lasted
for about two months. Later, the salesman of this foreign trade enterprise
learned that the customer just had a baby. So, he prepared a gift for the
customer. The customer was very happy and expressed his willingness to
cooperate on the spot. From this case, we can know that the Chinese-style
business negotiation is not simply about business contacts, but also about
human experience and family life. When we Chinese talk about business, we do
not immediately start the negotiation, but exchange pleasantries, asking where
the other party is from, where he lives, what experience he has, and so on.
Often find common ground on worldly wisdom now, shorten the distance between
both sides. In particular, the relationship of fellow villagers, relatives,
alumni and comrades-in-arms is the most influential factor to the psychological
distance between the two sides. We often hear some people say: the other side
of the President Wang and I are very familiar, we are Guangxi people and so on,
in fact, this is the western theory of negotiation in the negotiation
advantage.
II. Many
Deals Are Made Over Wines
China's
wine culture boasts a long history, which has also profound influenced the
commercial activities in China and also left a deep imprint on the business
behaviors of each of us. For example, when we are in a stalemate with the other
side of the negotiation, we tend to say: well, let's put the problem aside and
go to dinner first, it's already twelve o 'clock. In fact, this scene is
exactly in line with the second characteristic of Chinese-style negotiation: Many
deals are actually made over the wines. I believe many people have encountered
these scenes. The wine field is a relatively unique place for business
reception in China. Therefore, the knowledge of the wine field has also become
the knowledge of business. Who should do what position, who should first move
the chopsticks, who should toast, etc., is a knowledge. Not only the wine
field, but also the coffee shop, teahouse, mahjong field and KTV are all places
for business negotiation. There was an industrial goods sales company
negotiating with a customer. At first, I went to the coffee shop near the
company, had lunch in a restaurant at noon, and then had tea at the teahouse
until 6 o 'clock in the evening. At last, I went to the KTV to sing. It was
almost 12 o 'clock at night before the business was finished. So, the Chinese
will say that the work is tired, in fact, not only the reason for the work, but
also the reason for the entertainment, you do not want to go to no, you have to
go.
III. Let Me
Ask My Boss
Sometimes
it's a negotiation strategy by saying "let me ask my boss", sometimes
it's indeed the actual case. For example, in a business negotiation with
Chinese customers, you can obviously feel the prolonged process. Because, a lot
of times they want to report to the leader, want to ask for instructions to the
leader, got the leader's oracular perhaps only then further negotiation. As for
western business negotiations, they will absolutely explain why Chinese people
would be so troublesome, do business to ask for instructions. Because for
foreigners, they are in charge of the business, and they have the full power to
decide their choice. But in China, the leader will not give you clear
instructions before the negotiation, while in the negotiation, the negotiator
has to say: I will ask the leader. In fact, the reason lies in the fact that
the negotiation bottom line of the leader is constantly changing, and the
leader needs to make a decision according to the situation on the spot and the
reaction of the other side, which requires the negotiators' continuous
feedback, resulting in that the Chinese business negotiation needs multiple
negotiations to reach a consensus.
Last by not least, make sure you choose the correct language variety: Mandarin or Cantonese. If your suppliers or clients are based in Mainland Chinese, Mandarin is the variety you need to go with. But you're visiting Hong Kong, Cantonese is definitely recommendable.
Last by not least, make sure you choose the correct language variety: Mandarin or Cantonese. If your suppliers or clients are based in Mainland Chinese, Mandarin is the variety you need to go with. But you're visiting Hong Kong, Cantonese is definitely recommendable.
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